The standardization program at Aladdin Industries involved a comprehensive overhaul of the entire thermal product line across all brands. It included redesign of all components resulting in a 40% parts reduction, a color guidelines program which improved production efficiency by 70%, and the first corporate identity program for the company.

Responsible for product design as well as the Aladdin Standards Manual, I worked with a comprehensive team of industrial designers, production engineers and marketing professionals to create the product and graphic guidelines that continue to be an integral part of the company after more than 15 years.

The soft-insulated products in this section were Aladdin's first entry into non-plastic thermal products and secured new distribution channels with more upscale retailers and merchandisers.