Responsible for everything from original vision to finished art, my team of internal Creative and feelance designers worked with Marketing, Editorial, Sales and Research to create consumer-friendly, impactful packages that helped to establish American Greetings/CreataCard (and its partners) as the leading providers of personal creativity software.

Featured here are several of the finished designs, rough concepts, and preliminary ideas that helped to develop many of the leading industry brands. Several of the original roughs included were generated within a couple of days in response to a Marketing request for less traditional, more 'high-style' concepts. Although the actual product didn't quite go that far, the ideas did generate many of the components of the final designs.They are included here to show some thought process and quick study examples.