for everything from original vision to finished art, my team of
internal Creative and feelance designers worked with Marketing,
Editorial, Sales and Research to create consumer-friendly, impactful
packages that helped to establish American Greetings/CreataCard
(and its partners) as the leading providers of personal creativity
here are several of the finished designs, rough concepts, and preliminary
ideas that helped to develop many of the leading industry brands.
Several of the original roughs included were generated within a
couple of days in response to a Marketing request for less traditional,
more 'high-style' concepts. Although the actual product didn't quite
go that far, the ideas did generate many of the components of the
final designs.They are included here to show some thought process
and quick study examples.
All images, concepts and designs shown are for portfolio preview
use only and are the property of their respective owners. Images and designs
may not be repurposed, altered, borrowed, modified, used or reused for any
purpose without permission of the owner or licensor. If you are interested
in obtaining the rights to use something you see, drop me a line and I'll
do my best to hook you up with the original source.